Your Local Sports Retailer

We’re an independent, specialist sports retailer in Hampshire and Berkshire.

We offer a diverse range of sporting equipment for almost every sporting need. We also offer a wide range of specialist services.

We pride ourselves on our friendly, impartial advice and offer excellent product knowledge to ensure high standards customer satisfaction.

Unrivalled Customer Service

Nothing is too much trouble.

Our customer service is second to none. Our staff are friendly, regularly trained, knowledgable and passionate about our products.

They are conscientious of your needs and will always do their best to assist in any way they can.

What We Can Offer


Stitch & Print

Custom stitching and printing on an array of garments

Online Team Wear

Custom branded web shops for your club or school’s team wear

Racket Re-stringing

Bring a new lease of life into that faithful racket

Gait Analysis

Optimise your running activity with our specialist service

Cricket Bat Repair

Get your bat back on track in no time

Our Promise To You

As an independent company, we are committed to providing the best service combined with offering the widest range of sporting products for as many sports as possible in both of our stores.

Our staff will always be trained to provide up to the minute technical sporting advice on our full spectrum of sports.

Our Company Mission Statement:

To provide a consistent 5 star customer service to all clients by offering expert advice and guidance on technical products from a large range of sporting goods suppliers – nothing is too much trouble.

Wilds Through The Years

Sporting Excellence Since 1927

Wilds Sports is a traditional family run business which has been in Winchester for well over 50 years. The original shop was in Bishops Waltham, near Winchester and was a saddlers and sports business called Wild & Hillier. The Wild family moved the sports business to Winchester in the 1950’s. Danny Cornter, our current owner and MD, joined the company as a work experience/Saturday boy in 1986. The business was sold to the Cornter family in 1991, Danny’s parents worked in the business until they retired in 2003.

The business is widely known as one of the leading sports shops in Hampshire, we specialise in sports equipment and try to cater for real sports men and women, we pride ourselves on providing a first class service to our customers. Our Newbury site was opened in 2002 and moved to its current location in 2007.